{"id":541,"date":"2025-04-18T17:02:39","date_gmt":"2025-04-18T17:02:39","guid":{"rendered":"http:\/\/www.habitaliaimobiliaria.com\/?p=541"},"modified":"2025-04-20T08:27:33","modified_gmt":"2025-04-20T08:27:33","slug":"calling-all-perfume-lovers-8-korean-fragrance-brands-worth-knowing","status":"publish","type":"post","link":"http:\/\/www.habitaliaimobiliaria.com\/index.php\/2025\/04\/18\/calling-all-perfume-lovers-8-korean-fragrance-brands-worth-knowing\/","title":{"rendered":"Calling All Perfume Lovers: 8 Korean Fragrance Brands Worth Knowing"},"content":{"rendered":"<div>\n<figure><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"http:\/\/www.habitaliaimobiliaria.com\/wp-content\/uploads\/2025\/04\/11881656.jpg\"><\/figure>\n<\/div>\n<p>I write this story from one of countless cafes in Seongsu, a hip area that\u2019s been referred to as \u201cthe Brooklyn of Seoul.\u201d Lined with quaint boutiques and a revolving door of pop-ups for some of <a href=\"https:\/\/www.refinery29.com\/en-us\/seoul-south-korea-shopping-beauty-haul-video\">Korea\u2019s hottest fashion<\/a> and <a href=\"https:\/\/www.refinery29.com\/en-us\/korean-beauty-brands-skincare-ingredients-trends\">beauty brands<\/a>, it\u2019s become a top shopping destination for locals and tourists alike. As such, it\u2019s also a great spot to see what\u2019s currently trending. After spending many afternoons scanning the sea of shopping bags in people\u2019s hands, it\u2019s clear that one category of <a href=\"https:\/\/www.refinery29.com\/en-us\/is-korean-skincare-better-expert-advice\">K-beauty<\/a> is especially popular right now: fragrance.\u00a0<\/p>\n<p><a href=\"https:\/\/www.dodoskin.com\/collections\/vendors?q=TAMBURINS\">Tamburins<\/a>, <a href=\"https:\/\/nonfiction-beauty.com\/collections\/perfume\">Nonfiction<\/a>, <a href=\"https:\/\/pesade.cafe24.com\/shop2\">pesade<\/a>, <a href=\"https:\/\/borntostandout.com\/\">Borntostandout<\/a>: They may not be household names\u2014yet\u2014but they are among the most beloved perfume brands in Korea right now. Below, let\u2019s take a closer look at the world of Korean fragrance houses, including a few under-the-radar brands on the rise. <\/p>\n<div><title>DashDividers_1_500x100<\/title><\/div>\n<h2>FRA 422<\/h2>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DDeRqTsyAPl\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF;border:0;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%\">\n<div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/p\/DDeRqTsyAPl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener noreferrer\"> <\/p>\n<div>\n<div style=\"background-color: #F4F4F4;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div>\n<div style=\"background-color: #F4F4F4;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"height:50px;margin:0 auto 12px;width:50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"margin-bottom: 14px\">\n<div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/div>\n<\/div>\n<div style=\"margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 14px;width: 144px\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/DDeRqTsyAPl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by FRA422 \ud504\ub77c\ud3ec\ud22c\ud22c (@fra422.official)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p>As if on cue, on my way over to the cafe, a girl handed me a perfume blotter advertising a pop-up nearby. I had never heard of the brand before, but the sample smelled so good, I had to check it out.\u00a0<\/p>\n<p><a href=\"https:\/\/en.fra422.com\/product-category\/perfumes\/perfume\/\">FRA 422<\/a> is centered around sustainability and scent. (The \u201c422\u201d in the name is a reference to Earth Day, which is April 22.) As an employee explained to me, the brand only uses extracted essential oils from plants that aren\u2019t endangered or at risk \u2014 or they formulate closely matched synthetic substitutes that are indistinguishable from the original scents.<\/p>\n<p>To that end, the line is tightly curated with just five core perfumes, including a leather and oud number called <a href=\"https:\/\/en.fra422.com\/product\/won\/\">Won<\/a> and a rose and oakmoss scent named <a href=\"https:\/\/en.fra422.com\/product\/kim\/\">Kim<\/a>. My personal favorite is <a href=\"https:\/\/en.fra422.com\/product\/hani\/\">Hani<\/a>, a fresh citrus that\u2019s grounded in amber and musk and wears like a second skin.<\/p>\n<div><title>DashDividers_1_500x100<\/title><\/div>\n<h2><strong>Tamburins<\/strong><\/h2>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C2ZEZd5pn9c\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF;border:0;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%\">\n<div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/p\/C2ZEZd5pn9c\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener noreferrer\"> <\/p>\n<div>\n<div style=\"background-color: #F4F4F4;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div>\n<div style=\"background-color: #F4F4F4;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"height:50px;margin:0 auto 12px;width:50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"margin-bottom: 14px\">\n<div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/div>\n<\/div>\n<div style=\"margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 14px;width: 144px\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/C2ZEZd5pn9c\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by TAMBURINS \u1110\u1162\u11b7\u1107\u1165\u1105\u1175\u11ab\u110c\u1173 (@tamburinsofficial)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><a href=\"https:\/\/www.dodoskin.com\/collections\/vendors?q=TAMBURINS\">Tamburins<\/a> is perhaps the most well-known K-fragrance brand of the bunch, thanks in part to its affiliation with luxury eyewear brand Gentle Monster, and global celebrity ambassadors like Jennie from BLACKPINK and actor Byeon Woo Seok.\u00a0\u00a0<\/p>\n<p>With architecturally stunning retail spaces filled with <em>objets d\u2019art<\/em> and packaging that elevates the experience of using one of their scented offerings, it\u2019s easy to see why people are instantly drawn to the brand.<\/p>\n<p>Since debuting in 2017, Tamburins has expanded its extensive lineup to include perfumes housed in <a href=\"https:\/\/www.dodoskin.com\/products\/tamburins-the-egg-perfume-pumkini-14ml\">egg-shaped bottles<\/a>, solid fragrances for on-the-go, scented hand creams, candles, lip balms, and even car diffusers in distinctive scents like Pumpkini, a sweet pumpkin and coconut milk fragrance cut with invigorating shiso leaf and ginger.<\/p>\n<div><title>DashDividers_1_500x100<\/title><\/div>\n<h2><strong>Nonfiction<\/strong><\/h2>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C9Qse4USh88\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF;border:0;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%\">\n<div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/p\/C9Qse4USh88\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener noreferrer\"> <\/p>\n<div>\n<div style=\"background-color: #F4F4F4;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div>\n<div style=\"background-color: #F4F4F4;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"height:50px;margin:0 auto 12px;width:50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"margin-bottom: 14px\">\n<div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/div>\n<\/div>\n<div style=\"margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 14px;width: 144px\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/C9Qse4USh88\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by NONFICTION \u1102\u1169\u11ab\u1111\u1175\u11a8\u1109\u1167\u11ab (@official.nonfiction)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><a href=\"https:\/\/nonfiction-beauty.com\/collections\/perfume\">Nonfiction<\/a> was the first perfume brand I purchased when I moved to Korea last fall. I walked into one of their bright, airy stores one afternoon and immediately fell in love with their <a href=\"https:\/\/nonfiction-beauty.com\/collections\/perfume\/products\/neroli-dreamperfume\">Neroli Dream<\/a> scent (a softer version of Tom Ford\u2019s iconic Neroli Portofino IMO).<\/p>\n<p>The brand\u2019s messaging is all about finding calm in your days through sensorial rituals that connect you to your inner self. This ethos is reflected throughout the minimalist packaging and the fragrances themselves, which are formulated using plant-derived ingredients that are never too overpowering.\u00a0<\/p>\n<p>In addition to the perfumes in its current lineup, Nonfiction also makes body and hair care products, as well as hand creams, lip balms, room sprays, and candles.<\/p>\n<div><title>DashDividers_1_500x100<\/title><\/div>\n<h2><strong>Borntostandout<\/strong><\/h2>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C7PEebyJp9D\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF;border:0;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%\">\n<div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/p\/C7PEebyJp9D\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener noreferrer\"> <\/p>\n<div>\n<div style=\"background-color: #F4F4F4;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div>\n<div style=\"background-color: #F4F4F4;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"height:50px;margin:0 auto 12px;width:50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"margin-bottom: 14px\">\n<div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/div>\n<\/div>\n<div style=\"margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 14px;width: 144px\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/C7PEebyJp9D\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by BORNTOSTANDOUT\u00ae (@borntostandout.official)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p>If quiet minimalism isn\u2019t your thing, give <a href=\"https:\/\/borntostandout.com\/\">Borntostandout<\/a> a try \u2014 honestly, the name says it all. Launched in 2022 by a former investment banker and lifelong fragrance fanatic Jun Lim, BTSO was created for those who \u201crebel against the standards\u201d \u2014 but still want to smell really good.\u00a0<\/p>\n<p>The brand\u2019s smooth white flacons nod to traditional Korean porcelain wares and have memorable names like <a href=\"https:\/\/borntostandout.com\/products\/dgaf\">DGAF<\/a> and <a href=\"https:\/\/borntostandout.com\/products\/fig-porntest\">Fig Porn<\/a> emblazoned across them in crimson typeface; the fragrances themselves are equally memorable, thanks to unconventional accords that range from basmati rice to banana bread.\u00a0<\/p>\n<p>Sure, some of the scents may throw you at first sniff, but they dry down into something softer and more familiar as they wear. This might explain BTSO\u2019s rapidly growing fan base and L\u2019Or\u00e9al\u2019s recent funding, as the brand plans its expansion into the U.S. and European markets.<\/p>\n<div><title>DashDividers_1_500x100<\/title><\/div>\n<h2><strong>pesade<\/strong><\/h2>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C9E1FGPu8dP\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF;border:0;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%\">\n<div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/p\/C9E1FGPu8dP\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener noreferrer\"> <\/p>\n<div>\n<div style=\"background-color: #F4F4F4;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div>\n<div style=\"background-color: #F4F4F4;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"height:50px;margin:0 auto 12px;width:50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"margin-bottom: 14px\">\n<div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/div>\n<\/div>\n<div style=\"margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 14px;width: 144px\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/C9E1FGPu8dP\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by pesade \ud398\uc0ac\ub4dc (@pesade_official)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p>Just a stone\u2019s throw away from Borntostandout\u2019s Itaewon store is <a href=\"https:\/\/pesade.cafe24.com\/shop2\">pesade<\/a>, where the ambiance is decidedly more relaxed. From the sleek interiors to the structural tables that showcase the brand\u2019s timeless scents, everything about pesade feels refined and classic.\u00a0<\/p>\n<p>The brand\u2019s unlikely source of inspiration comes from dressage, a discipline of equestrianism. A pesade refers to a dressage move where a horse balances on its hind legs at a 45-degree angle from the ground. Per the brand, \u201cThis particular movement symbolizes the harmony of power and balance, which is deeply connected to pesade\u2019s philosophy.\u201d<\/p>\n<p>The scents come in highly concentrated parfums ($210 for 100ml or roughly 3.4oz) and eau de parfums ($180) that last long after first spritz. With a diverse range of unisex fragrances to choose from, pesade is a place where one could easily find their \uc778\uc0dd \ud5a5\uc218 or \u201clife perfume,\u201d as the Koreans say.\u00a0<\/p>\n<div><title>DashDividers_1_500x100<\/title><\/div>\n<h2><strong>Kinfolk Notes<\/strong><\/h2>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DBte_eVsp1H\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF;border:0;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%\">\n<div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/p\/DBte_eVsp1H\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener noreferrer\"> <\/p>\n<div>\n<div style=\"background-color: #F4F4F4;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div>\n<div style=\"background-color: #F4F4F4;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"height:50px;margin:0 auto 12px;width:50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"margin-bottom: 14px\">\n<div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/div>\n<\/div>\n<div style=\"margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 14px;width: 144px\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/DBte_eVsp1H\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Kinfolk Magazine (@kinfolk)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p>Fans of Kinfolk will be delighted to know that the brand is still alive and well in 2025 \u2014\u00a0and has a physical store in Seongsu that has the same relaxed, yet dignified vibe of the indie lifestyle magazine.<\/p>\n<p>The flagship space includes a flower shop, caf\u00e9, and the full range of <a href=\"https:\/\/kinfolknotes.com\/en-us\/collections\/perfume\">Kinfolk Notes<\/a> fragrances exclusive to Korea.\u2060 Initially launched in 2022 with hand soaps, lotions, and creams, Kinfolk Notes has since expanded to include eau de parfums, diffusers, and candles.\u00a0<\/p>\n<p>With dreamy names like <a href=\"https:\/\/kinfolknotes.com\/en-us\/products\/edp-sitg-30ml\">Splendor in the Grass<\/a>, inspired by William Wordsworth\u2019s poem and movie of the same name, and <a href=\"https:\/\/kinfolknotes.com\/en-us\/products\/edp-blv-30ml\">Blue Velvet<\/a> (a reference to David Lynch\u2019s neo-noir mystery), all of the fragrances in Kinfolk Notes bring the brand\u2019s artsy sensibilities to life.\u00a0<\/p>\n<div><title>DashDividers_1_500x100<\/title><\/div>\n<h2><strong>W.Dressroom<\/strong><\/h2>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C2tG8JRukmE\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF;border:0;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%\">\n<div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/p\/C2tG8JRukmE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener noreferrer\"> <\/p>\n<div>\n<div style=\"background-color: #F4F4F4;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div>\n<div style=\"background-color: #F4F4F4;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"height:50px;margin:0 auto 12px;width:50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"margin-bottom: 14px\">\n<div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/div>\n<\/div>\n<div style=\"margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 14px;width: 144px\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/C2tG8JRukmE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by \u1103\u1165\u1107\u1173\u11af\u110b\u1172\u1103\u1173\u1105\u1166\u1109\u1173\u1105\u116e\u11b7 (@w.dressroom)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p>If you\u2019re looking for more affordable K-fragrance options, I\u2019d suggest <a href=\"https:\/\/wdressroomusa.com\/\">W.Dressroom<\/a> (which counts BTS\u2019 Jungkook and Seventeen\u2019s S.Coups among its wearers).\u00a0<\/p>\n<p>The brainchild of renowned designer Bum Suk Choi, W.Dressroom\u2019s scents are uncomplicated in the best way. The straightforward names clearly indicate notes of the juice, and the comprehensive lineup includes everything from fruit-forward options to traditional florals and powdery musks. (Think: Bath and Body Works meets Grown Alchemist.) <\/p>\n<p>My favorite is <a href=\"https:\/\/wdressroomusa.com\/product\/dress-perfume-no-97-april-cotton-5-28-fl-oz\/\">97 April Cotton<\/a>, a fresh laundry scent that I regularly douse on my clothes after sweaty dance classes. BTW, the brand\u2019s \u201cdress perfumes\u201d have deodorizing and antibacterial ingredients in them to neutralize unwanted odors from clothes and spaces, making them great for a post-workout spritz or a smoky K-BBQ dinner.<\/p>\n<div><title>DashDividers_1_500x100<\/title><\/div>\n<h2><strong>Granhand<\/strong><\/h2>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DFweoyDJcEM\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF;border:0;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%\">\n<div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/p\/DFweoyDJcEM\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener noreferrer\"> <\/p>\n<div>\n<div style=\"background-color: #F4F4F4;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div>\n<div style=\"background-color: #F4F4F4;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"height:50px;margin:0 auto 12px;width:50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"margin-bottom: 14px\">\n<div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/div>\n<\/div>\n<div style=\"margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 14px;width: 144px\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/DFweoyDJcEM\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by GRANHAND. (@granhand_official)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p>For a scented souvenir to take back from Seoul, make a stop at one of <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/en.granhand.com\/80\" target=\"_blank\">Granhand<\/a>\u2019s eight stores scattered throughout the city (though their original outpost in Bukchon Hanok Village is still my favorite).\u00a0Granhand\u2019s perfumes are unique in name and composition. Take <a rel=\"noreferrer noopener\" aria-label=\"Susie Salmon (opens in a new tab)\" href=\"https:\/\/en.granhand.com\/80\/?idx=246\" target=\"_blank\">Susie Salmon<\/a>, for example, a juicy blend described as smelling like \u201ca midday nap after eating sweet fruits\u201d or <a href=\"https:\/\/en.granhand.com\/80\/?idx=256\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Lumberjack (opens in a new tab)\">Lumberjack<\/a>, a clove bud and cedarwood scent that smells like \u201ca sip of whiskey in front of the fireplace.\u201d\u00a0<\/p>\n<p>The brand also offers complimentary personalization for each purchase, so you can add your name or initials (or that of a loved one) for an extra sentimental touch.<\/p>\n<p><strong>Like what you see? How about some more R29 goodness, right here?<\/strong><\/p>\n<p><a href=\"https:\/\/www.refinery29.com\/en-us\/wedding-scentscaping-fragrance-trend?utm_source=rss&amp;utm_medium=rss_linkback1\">I Created A Signature Scent \u2014 For My Wedding<\/a><\/p>\n<p><a href=\"https:\/\/www.refinery29.com\/en-us\/perfume-fragrance-trends-2025?utm_source=rss&amp;utm_medium=rss_linkback2\">10 Perfume Trends That Are Going To Dominate 2025<\/a><\/p>\n<p><a href=\"https:\/\/www.refinery29.com\/en-us\/fall-winter-perfume-fragrance-trends-2024?utm_source=rss&amp;utm_medium=rss_linkback3\">10 Fall Perfume Trends As Predicted By Experts<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I write this story from one of countless cafes in Seongsu, a hip area that\u2019s been referred to as \u201cthe Brooklyn of Seoul.\u201d Lined with quaint boutiques and a revolving door of pop-ups for some of Korea\u2019s hottest fashion and beauty brands, it\u2019s become a top shopping destination for locals and tourists alike. As such, <a class=\"read-more\" href=\"http:\/\/www.habitaliaimobiliaria.com\/index.php\/2025\/04\/18\/calling-all-perfume-lovers-8-korean-fragrance-brands-worth-knowing\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"http:\/\/www.habitaliaimobiliaria.com\/index.php\/wp-json\/wp\/v2\/posts\/541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.habitaliaimobiliaria.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.habitaliaimobiliaria.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.habitaliaimobiliaria.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.habitaliaimobiliaria.com\/index.php\/wp-json\/wp\/v2\/comments?post=541"}],"version-history":[{"count":2,"href":"http:\/\/www.habitaliaimobiliaria.com\/index.php\/wp-json\/wp\/v2\/posts\/541\/revisions"}],"predecessor-version":[{"id":544,"href":"http:\/\/www.habitaliaimobiliaria.com\/index.php\/wp-json\/wp\/v2\/posts\/541\/revisions\/544"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.habitaliaimobiliaria.com\/index.php\/wp-json\/wp\/v2\/media\/543"}],"wp:attachment":[{"href":"http:\/\/www.habitaliaimobiliaria.com\/index.php\/wp-json\/wp\/v2\/media?parent=541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.habitaliaimobiliaria.com\/index.php\/wp-json\/wp\/v2\/categories?post=541"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.habitaliaimobiliaria.com\/index.php\/wp-json\/wp\/v2\/tags?post=541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}